Tips to generate real estate seller leads in Noida

Noida Greater Noida Real Estate

Noida is one of the fastest emerging townships in NCR (National Capital Region) belt. Many big real estate developers have built some big residential and commercial projects in Noida. It is a well-planned city with good infrastructure facilities. It is well connected to the capital city - New Delhi by road and metro. There are trees planted in different parts of the city and also gardens and parks to keep pollution under control. There are malls, hospitals, offices, schools and colleges because of which Noida is slowly emerging as the most sought after destination for people who look forward for settling near New Delhi. 

But high prices and factors like demonetization and GST has dampened the mood of the investors who are looking to purchase a house in Noida. Builders are finding it difficult to sell flats to the buyers. The number of prospective home buyers have reduced in the past few years. As a result, there are lots of unsold inventories. 

This article will highlight some of the best tips to generate real estate leads in Noida:

1.       Generating leads through digital marketing activities can be very cost-effective. Builders can build their own website and mention all the project details on it. They can drive traffic to website by writing good content. In addition, they can create a video with details about the real estate project or sample flat. Visuals and quality content can help in generating more quality leads. Many real estate builders in Noida have realized the importance of building a website. 

2.       Another popular mode of digital marketing is posting the ads on popular websites like 99acres, Makaan.com, Housing.com, Magicbricks etc. Lakhs of people visit these websites on a daily basis. One should know how to effectively post the ads on this platform. Projects with good pictures, videos and detailed description can generate good amount of leads. Many builders and property owners in Noida use these sites to generate sales inquiries. 

3.       Participating in different housing expos in and around Delhi can also help in generating quality leads. During this events, the builders can be able meet face-to-face with prospective buyers. They can give detailed information about the project, pricing, financial assistance, payment schedule etc.

4.       Using media like newspaper, hoardings etc. can be costly. But one can be able to generate quick leads if all those mediums are used effectively. For that to happen, one needs to know the target audience very well. Depending on the kind of budget and target audience, one can finalize the newspaper, TV slots etc. where the real estate projects can advertised. Popular newspapers like Dainik Jagran, Times of India, Jansatta etc. can be considered for publishing ads. 

5.       One can also try buying the database of prospective home buyers from a good database company and then do telemarketing. Skilled telemarketers can persuade the buyers for a site visit and then the sales professional can then personally look into the lead. 

There can be more innovative ways through which one can properties in Noida. But the above mentioned ways will make the real estate sellers to compete strongly in the cluttered property market.

The truth about Noida real estate market

Noida NCR Real Estate

Noida is a prominent city of NCR i.e. National Capital Region. Other cities which are a part of NCR includes Delhi, Rohtak, Gurgaon, Meerut, Sonipat, Bahadurgarh, Ghaziabad and Faridabad. The NCR has cities from different parts of the state like Delhi, Haryana, Uttar Pradesh, and Rajasthan. Noida is in Uttar Pradesh.

Noida is an important city as it is strategically located near the capital city Delhi and is also a part of NCR. According to a study done by ABP News, It was named as the best city in Uttar Pradesh in 2015. It was also regarded as the best city in terms of housing. It is now one of the most sought-after real estate destinations in North India.

Noida is a well-planned city with big roads, flyovers, IT Parks, hospitals, schools, colleges, good connectivity to the metro etc. In short, it has all the things which are required in a well-planned city in Urban India. Noida’s connectivity with South Delhi is expected to improve in future. So many people will be commuting freely between the two cities in lesser time. According to the 2011 census, the population of the city was close to half million. This is supposed to increase in the near future as many start-ups and MNC’s are looking forward to establishing their base in the city. This will increase the job opportunities for skilled workforce in and around the city.

Many big builders like Unitech, Omaxe, Parsvath, and Amrapali group have invested in ambitious real estate projects in Noida. Presence of well-renowned builders has given confidence to real estate buyers to invest in buying a property in Noida. People who cannot afford to purchase a property are preferring to stay on rent. As a result, even the rental market in Noida has got a good demand.
One can also find renowned educational institutes like Shard University, Amity University, Symbiosis International University, Jaypee Institute of Information Technology etc. in the city. Noida has many renowned private and public schools like Delhi Public School, Amity International, Ryan International School, Kendriya Vidyalaya etc. as well. In hospitals, one can find Fortis, Jaypee, Max Multispeciality hospital etc. Presence of good colleges and schools, shopping malls, hospitals, and offices have further boosted the demand of real estate properties in Noida.

For builders, the land cost in Noida is more affordable as compared to Gurgaon. This makes the city a place for affordable housing and commercial projects. In addition to it, the municipal authorities are taking positive steps towards making the property registration process easier for the buyers and sellers. The main intention of the municipal authorities is to remove any kind of ambiguity in the transaction. Efforts are taken to enable the buyers to log into a website portal which is owned by the government and then apply for the registration of the property. This will solve the problem of long queues and chaos which can be normally seen outside the property registration office.

Today, the real estate market in India has almost died with many unsold inventories. In Noida alone, there are close to 25000 units of unsold stock which will take around 7 years to clear as per PropEquity. But several positive steps by the government like Rera and Pradhan Mantri Awas Yojana will ease the burden of buyers and bring in more confidence in the real estate market in Noida.